Industrial Park Marketing
LRI provides research and consulting services, including in-depth analysis of developing markets, government policies and regulations in diverse sectors of the economy, and provision of technical knowledge for investment projects in developing countries.
As a service provider, we bring you:
- Worldwide Coverage
We act as a single point of contact for research projects undertaken anywhere in the world. Our services and reports have been used by governments and companies from Europe to the Middle East to Asia. Our London-based staff members speak a variety of languages.
Our specialist areas are energy and the environment, infrastructure development, information technology and risk management. We have also extended our expertise into such areas as transportation, agriculture, green technology, chemical regulations, and healthcare.
- Qualified Staff
Our staff members and associate consultants and researchers are experts in their fields, which include law, accounting, finance, economics, engineering, energy, environment, marketing, international trade and international relations.
- Diverse Services
Technologies - For technology research, we undertake survey and statistical data collection, and can further carry out data processing and analysis by using statistical packages such as SAS and SPSS.
Commercial Strategies - We advise clients on the best commercial strategies available, based on detailed analysis of the product or service, as well as the target market.
Policy and Regulation Analysis - We provide expert analysis of the policies and regulations in various sectors of European and North American economies, including EU and US policies and directives.
Markets - We frequently provide sector (and market) analysis to companies planning to enter the European market or expand their operations in Europe.
For more detailed information about the above, please contact us.
Industrial Park Marketing
LRI is one of the few companies in the world that offers international marketing services for industrial parks and estates. Traditionally, industrial parks/estates have been developed and marketed by municipalities and other public bodies primarily targeting domestic companies. However, with globalisation, foreign companies have become increasingly important as tenants.
For most industrial park developers, including municipalities, international marketing may be too costly to implement. LRI has the expertise to assist such developers in marketing their industrial parks/estates internationally. For more information on how we can help you, please contact us, read our International Marketing leaflet, or see here for a detailed Power-point on our service.
Case Study: Rabigh Conversion Industrial Park, Saudi Arabia
Working jointly with an engineering consulting firm, we implemented an international marketing plan for a 240 hectare industrial park designed to accommodate conversion industries, adjacent to a petrochemical complex in Saudi Arabia, and sponsored by the Saudi national oil company and one of the largest international chemical companies. Our involvement in the project began with the preparation of a development concept and the identification of a market positioning, and continued through to the preparation and implementation of a marketing plan for North America and Europe.
We developed and used various marketing tools, including a website, brochures and leaflets in Arabic, English, German and Japanese, media advertising, seminars and workshops in New York, London and Dusseldorf, and direct marketing. We created a large direct marketing database of over 2,700 manufactures in 20 countries, with key contact details - our staff with local language knowledge communicated directly with decision-makers. See here for a press release on this project.
LRI offers a team of in-house experts in the technology field, who closely follow the latest technology market developments and trends. Our staff have an excellent understanding of the needs of companies looking to expand their overseas client base for technology services and products.
Our staff have technical expertise in traditional and innovative IT environments, with experience of system design, implementation and operation. This expertise and experience is used in all technology research and consulting exercises. We monitor European technology and IT industries on such issues as e-government programmes and IT procurement practices. Apart from research and consulting, we also develop databases and other technology solutions.
Bespoke Technology Marketing IT System
For technology marketing projects, LRI uses a bespoke IT system to implement direct technology marketing initiatives. The system comprises a database of companies worldwide, a flexible reporting system, a newsletter administration system, a contact log system and other marketing support systems. We have a dedicated team of members who maintain, continuously expand and update our technology database. The database includes companies in industries such as renewable energy, green technology, IT, and energy efficiency. Through this IT system, LRI administers all technology marketing activities and regularly reports to clients on the status and response of technology marketing efforts.
Each month, LRI puts together a technology profile for an company that we feel is bringing something new and unique to the energy and environment market. These profiles are distributed free of charge and are a good representation of our abilities to introduce a new technology, highlight its key features, identify advantages over competitors, and discuss the vision that an company has for their technology. The following are past editions of the newsletter, while the latest editions can be viewed by returning to the home page.
Hydrogen Fuel Cells
Renewable Biomass Fuels
Featuring: Primus Green Energy
Featuring: Atos Worldgrid
Featuring: OriginOil Inc.
Featuring: ECI Telecom
Hydrogen Refuelling Systems
Featuring: ITM Power Plc.
One of our key technology marketing roles is the promotion of the latest "green" technologies and products. Our new website, GreenTechEurope.com (GTE), is a good example of our promotion capabilities. GTE is a video-based platform for companies and institutions to showcase their environmental innovations, products, and technologies on a global scale. The portal is geared towards European-based entities, regardless of size, and provides a no-cost, non-exclusive marketing & promotion tool.
The website allows visitors to view videos and brief descriptions of the displayed technologies. Each technology has its own profile page, with a customizable space available for the technology owner. Interested parties will be able to make enquiries via a data-protected contact form. The website may be viewed by all, but the majority of visitors will be investor groups, media, government policy-makers, academics, and consultants. As the number of visitors increases, the site is expected to function as a high-value venue for both B2B and B2C marketing. The current version of the site may be viewed here www.greentecheurope.com.
GTE will be officially launched in May 2012.
Please contact us for more information
LRI's featured publications
RENEWABLE ELECTRICITY INCENTIVES IN THE OECD, CHINA AND INDIA, 2011/2012: Investment and Operating Support Programmes
This comprehensive report details the incentives and benefits available for renewable power development in 31 OECD countries, China and India. The study provides a clear country-to-country comparison of national incentive programs, emissions targets, and support for renewable electricity production.
RENEWABLE ELECTRICITY INCENTIVES IN CENTRAL AND SOUTH AMERICA, 2011/12: Investment and Operating Support Programmes
This report is an authoritative source allowing for quick and easy comparison of the latest incentives on offer for different renewable technologies in 11 Central and South American countries. The report provides concise but comprehensive information regarding the climate for renewable electricity investment.
This report combined key electricity market statistics with an analysis of operating and investment incentives for each country, focusing on the two types of subsidies most relevant to power generation: operating support incentives, which are offered per unit of electricity produced; and investment support, which is usually awarded in the form of direct aid, soft loans or tax exemptions. Although investment support incentives are often substantial, they offer less security to prospective investors as the availability of funding often depends on lodging an early application, and the amount offered may not be known until after project details are presented. Argentina, Brazil, and Chile all saw increasing levels of investment in 2010, with unprecedented growth in Mexico.